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NPDA Industry Update: Important FTC Advertising Guidance for Powersports Dealers
The National Powersports Dealer Association (NPDA) is committed to keeping powersports dealers informed about regulatory developments that can affect dealership operations, advertising practices, and relationships with consumers. Recent FTC guidance provides important clarification on vehicle advertising practices that are directly relevant to powersports dealerships. While portions of the guidance use automobiles as examples, the issues addressed—including inventory availabi


2027 Board of Directors Election
The National Powersports Dealer Association (NPDA) is now accepting nominations for its 2027 Board of Directors. The Board consists of 14 powersports dealership owners who are NPDA members, with seven seats elected each year to serve two-year terms. NPDA is looking for engaged dealer leaders who are passionate about strengthening the powersports industry and willing to actively contribute their time, experience, and ideas. Board members are more than advisors—they are working


Your Voice. Your Brand. A Stronger Dealer Network.
NPDA is launching new Dealer Brand Councils to give powersports dealers a stronger, more organized voice with the manufacturers they represent. These dealer-led councils will bring together NPDA members representing individual OEM brands to identify emerging issues, share constructive feedback, improve communication with manufacturers, and help develop solutions that strengthen both dealerships and the powersports industry. The goal is simple: dealers should have a meanin


Update re Pricing Transparency - Freight and Setup Charges
Over the past several months, the NPDA has been working with the major powersports manufacturers on greater transparency in the way freight and setup charges are disclosed. Because freight and setup are necessary components of the retail transaction, those costs should be reflected in the pricing structure established by the manufacturer. When a manufacturer publishes an MSRP that excludes freight and setup, it creates customer confusion, erodes confidence in the pricing proc


Yes, You're Invited to SEMA
The powersports industry will have a much larger presence at this year’s SEMA Show, November 3 through 6 in Las Vegas. For 2026, SEMA is launching a dedicated Powersports, SxS & Lifestyle section in the West Hall, located alongside its Truck and Off-Road sections. NPDA will be exhibiting at the event, with representatives from our Board of Directors and NPDA staff members onsite to discuss any aspect of the NPDA. We encourage all Powersports Dealers to visit us in the West Ha
An Open Letter from the National Powersports Dealer Association Harley-Davidson Council
The members of the NPDA Harley-Davidson Council represent Harley-Davidson dealers across the United States who are committed to serving riders, supporting our local communities, and strengthening the future of the Harley-Davidson brand. In recent weeks, there has been renewed public discussion surrounding Harley-Davidson and its leadership. While outside voices may choose to focus on past affiliations, speculation, or commentary, the dealers we represent are focused on what m


Washington, D.C. Advocacy Trip Highlights
By Jay Goodart, Lawless Harley-Davidson, NPDA Vice Chairman Recently, I had the privilege of traveling to Washington, D.C. with the Motorcycle Industry Council on behalf of the National Powersports Dealer Association to participate in a series of meetings with members of Congress, Senate offices, congressional aides, and appointed representatives. The purpose of the visit was to advocate for the powersports industry and discuss issues that directly impact dealerships, man


Five Years In, NPDA Says Dealer Alignment Matters More Than Ever
Falls Church, VA | May 29, 2026 — Five years after its founding, the National Powersports Dealer Association (NPDA) is marking a significant milestone in its evolution from a small group of eight founding dealers into a national network of dealers and industry partners united by a shared commitment to strengthening the future of powersports retail. Founding Board Members Back Row:Robert Kay, Bob Althoff, Bob Kee, Mark Peterson Front Row:Gail Worth, George Gatto, Dia Matteson,


Tell Lawmakers What You Need
The Powersports Capitol Hill Fly-In is your opportunity to meet directly with lawmakers and their staff to discuss the issues shaping your business and our industry.


NPDA BOARD EXPANDS
"I believe strongly that we have both an opportunity and an obligation: to ensure our businesses remain sustainable, to support the employees and customers who depend on us, and to work together as dealers to protect and strengthen the industry we’ve all helped build,” Eggstein


NEW NPDA OFFICERS & NEW BOARD MEMBER…Same Mission To Support Dealers
Falls Church, VA January 27, 2026 — The National Powersports Dealer Association (NPDA) celebrates five years of advancing the powersports industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing customer base. To facilitate its mission NPDA races into the New Year with newly installed Officers and an expanded board of directors. Vice Chair Jayson Davis was unanimously elected to serve as Chairman, succeeding Bob Kee (w


CONNECT WITH DEALERS DealerConnect 2026 Will Return To Columbus
Columbus, OH | October 13, 2025 – Dealers, mark your calendars! Based on the overwhelmingly positive response to the National Powersports Dealer Associations networking event in Columbus, Ohio, last month, DealerConnect is returning September 20-22, 2026. “Columbus Day is the perfect time for Dealers to ‘discover’ what they missed in Columbus at DealerConnect this year,” says NPDA founding Board Member and co-emcee, Gail Worth, “Dealer attendance was up 300% over last year


BONUS SESSION!
Accelerate2Compliance Even with a 300% increase in attendance, NPDA realizes not every dealer could make it to Columbus. Rather than limiting critical information the association is adding a series of bonus sessions to the acclaimed EDGE webinars. First up: Accelerate2Compliance, both alphabetically and in terms timeliness! Powersports dealers store more sensitive data than ever, and the volume of security risk incidents increases by the day. Don’t risk the hassle, headache


Which Game?
Football season is upon us. Everyone seems hyped at the pre-season showings, believing their team can “go the distance.” None of you can be that gun-shy with that feeling than FSU Alumni, of which I wear that badge proudly. Sam Dantzler, President, Garage Composites People who don’t “get” football (American, not that silly stuff they play in the U.K.), have clouded vision when they watch the game. Most think it’s just the same game, every play, until someone gets in for a sco


NPDA Breaks Barriers to Dealer TV Advertising with Adwave Partnership
As part of its membership package and growth initiative, the National Powersports Dealer Association premiered Powersports World TV at its recent DealerConnect national convention. As we all know, TV advertising is a powerful tool, but many dealerships can’t afford it or don’t have the time to figure out how to get a commercial on TV. “As great a job as dealers do, there are huge barriers in TV advertising,” concedes NPDA’s Growth Committee Chair Bob Althoff. “Producing a TV


BRIGHTLINE RETURNING TO CONNECT
“It is the people that make powersports special,” says BrightLine VP of Sales Gene Silas. “But even the best people can be brought down by bad leadership. Conversely, Great sales teams don’t just need compensation plans and CRM tools. They need clarity. Direction. Trust. Coaching. They need leaders who will walk with them, not just stand over them… If your team is struggling—before you blame them—look in the mirror!” Brightline VP of Sales, Gene Silas Brightline Dealer Adviso


So you asked how the PRA Started?
by Sid Humphreys, Co-Founder of the Powersports Rep Association When the Professional Rep Association reached out to your NPDA, the message was clear that #WeAreBetterTogether. What wasn’t so obvious is what is PRA and how did it get established in a vacuum? Here is the scoop, courtesy of the co-founder: It's a cumulative effort from many viewpoints. It started behind the parts counter at Star City Powersports in Roanoke VA, now known as Motosport Roanoke. My Goal was to lea


NPDA celebrates 4 Years of industry advocacy, growth
The National Powersports Dealer Association (NPDA) is proud to celebrate its 4th anniversary this May, marking four years of unwavering commitment to empowering powersports dealers and advancing the industry. Since its founding by Dealership Owners in 2021, NPDA has become the unified voice for independent and franchised Dealers nationwide, working tirelessly to support their success, sustainability and influence. The Founding Dealership Owners and Advisory Board Members fr


Harley-Davidson retailers — Now what?
May 14, 2025 By Jayson Davis Powersports of Greenville It was Jan. 26, 1986, at approximately 8:55 pm. THE Bears (Walter Payton, Mike Singletary, Richard Dent, Jim McMahon, “Fridge”, Ditka & Co.) had just dominated the Patriots 46-10 in Super Bowl XX on the 19-inch RCA. The first commercial, airing mere seconds after the final whistle, was from McDonald's and gloriously resplendent with prerequisite ‘80s synthesizer music throughout. It showed a locker room full of Bear uni


Top 25 EDGE Dealer Leaderboard revealed; webinars available for on-demand viewing
May 14, 2025 The NPDA's Top 25 EDGE Leaderboard expands to participation from Dealer Members from 16 different states and Puerto Rico. The third live EDGE webinar, held earlier this month, helped our Dealer Members continue to be the best they can be. Sales guru Tom O'Connor from Gold Partner Tom O’Connor Sales Academy provided another gem with his “Used Bike Masterclass.” Tom and fellow trainer Natasha Brooks were so kind as to offer attendees a free month of training at
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