Pricing Transparency Resource Center

Back to All Initiatives

Initial White Paper

I. Executive Summary

Recent Federal Trade Commission (FTC) actions have fundamentally altered the risk profile for vehicle advertising by mandating that the most prominent advertised price be the "all-in" price. This mandate must include all mandatory fees, such as freight, handling, and preparation, excluding only government fees.

For powersports dealers, this creates a critical structural conflict. While OEMs publish an MSRP that excludes freight and setup costs, they still charge dealers for freight and require technical assembly before a unit is road-ready.  This leaves dealers in an impossible position between advertising a legal all-in price that appears uncompetitively high compared to OEM websites, or an MSRP price that invites regulatory consequences. 

The current system rewards opacity and punishes transparency. Because freight and setup are mandatory costs, they must be integrated into the pricing structure upstream. To protect the integrity of the retail channel, the NPDA calls for an integrated MSRP that includes freight and a formal reimbursement model for dealer setup. 

Read The Whole White Paper: Why Transparent Pricing Must Start Upstream to Protect Powersports Dealers

--<*>--

Partner Webinar with Mark Sheffield

Could your dealership’s website unintentionally violate new FTC expectations?

In this NPDA webinar, attorney Leonard Bellavia explains how federal regulators are targeting hidden fees, rebate disclosures, financing offers, and inventory listings.

Dealers learned:

✅ The 6 advertising practices the FTC is watching

✅ Why fines may exceed $56,000 per violation

✅ How owners and managers can face personal liability

✅ What a practical compliance plan looks like

✅ How NPDA is pushing manufacturers to include freight and setup in MSRP

This is one of the most important legal webinars NPDA has hosted this year.

Q&A Responses from Webinar (goes to attendees first)

--<*>--

Read More

Link to Skip The Fine Print letter from Leonard Bellavia at DealerLaw.com.