Stop by, grab your badge (lanyards courtesy of Rollick), and get a head start.

Arriving Saturday? Register early and jumpstart your learning with Bonus Sessions from Brightline Dealer Advisors, Accelerate2Compliance and  CBIZ.

3rd Floor

Check in, grab your Rollick lanyard, badge and welcome packet, and get ready to connect. NPDA staff will be available to assist with anything you need.

Where the right conversations spark business growth. Visit our exhibiting Partners to discover the services, tools, and connections your dealership needs.

• NPDA Welcome Address

• Keynote: "Straight Talk on Strategy,"

Sam Dantzler, President, Garage Composites

We all know that the "Speed of the Team is the Speed of the Leader."

However, during uncertain times (Post COVID, Supply Chain, Tariffs, etc) it’s easy for front line staff to lose focus and bring "less than" 100% to the party.

Unfortunately, there are far too many options for discretionary spending for our customers, both new and returning. What we sell is an idea, a dream, and a possibility. We buy from people we know, like, and trust. For customers to ultimately say "yes" from your team, then need to be on point, and create amazing experiences at 100%.  Water boils at 212 degrees... not 211.

• "Industry Update and Projections for 2026,"

Tony Gonzalez, CEO, Garage Composites

• "Where the Money’s Hiding: Missed Opportunities in Every Department,"

Jolene Krizan, Partner and Director of Development, Garage Composites

In this session, we’re taking a hard look at the money that’s slipping through the crack. Sales not written up, service hours not billed, parts not suggested, and F&I deals left on the table. No department is immune. We’ll expose the blind spots and talk about how to turn missed opportunities into measurable gains.

Lunch Hosted by Iron Lilly
Enjoy lunch while watching the premiere of Iron Lilly’s 20-minute short film, telling the powerful story of Lilly Farrow—the first woman Harley-Davidson dealer. In the 1930s, she persevered through the challenges of being a single mother and a female business owner, breaking barriers in an era when the odds were stacked against her. Her legacy is a reminder of the grit and determination that continue to define our industry today.

Power Café (Gina Knee Room), 4th Floor

"If it’s Too Easy, You’re Doing It Wrong,"

Mark Sheffield, Strategic Advisor, Co-Owner Woods Cycle

In the fast-paced world of powersports sales, it’s tempting to look for the quick wins — flashy promotions, deep discounts, or relying on walk-in traffic to hit your numbers. But if selling bikes feels too easy, chances are you're missing key opportunities to build lasting customer relationships, grow profit margins, and create a dealership that runs like a well-oiled machine.

This presentation dives into the importance of having consistent, disciplined sales processes. We'll explore what it really takes to create a high-performance dealership —from qualifying leads and managing inventory effectively to training your team and following up post-sale.

"If It’s Too Easy, You’re Doing It Wrong" challenges the mindset that success is just about closing the next deal. Instead, it’s about building a sales engine that runs on intention, not luck. You’ll walk away with real-world strategies to increase revenue, improve customer retention, and strengthen your dealership’s reputation.

Because in our business, easy doesn’t last — but process, consistency, and smart selling do.

2:30 PM to 3:30 PM Afternoon Networking Break 3rd Floor  Pheoris

Take a moment to recharge with snacks and fresh coffee while connecting with our Exhibiting Partners. This is your chance to discover new tools, insights, and relationships that can give your dealership an edge long after DealerConnect ends.

Powersports World TV Update

with Anthony Bailey

"Panel Discussion: Untapped Advantage: The Dealer Resources You’re Probably Overlooking,"

Gene Silas from Brightline Dealer Advisors,

Carl Peshoff from Corkboard Concepts and

Jolene Krizan from Garage Composites

Unwind after the first full day at DealerConnect with the AppOne Bar & Reception. Enjoy drinks and appetizers while you connect with fellow dealers and our supporting companies in a relaxed setting. A perfect chance to continue the day’s conversations and build new relationships.

Try the AppOne Fashion featured signature drink.

AppOne is in booth #23

Power Café (Gina Knee Room), 4th Floor

3rd Floor

Where the right conversations spark business growth. Visit our exhibiting Partners to discover the services, tools, and connections your dealership needs.

Keynote: Jim Woodruff, CEO, National Powersport Auctions

Gain valuable insights as Jim Woodruff shares a year-end perspective and a forward-looking outlook on the market, trends, and opportunities that will shape your dealership’s next moves.

"A" is For Attitude,"

Sam Dantzler, President, Garage Composites

"Using Data to Drive Your Business Decisions,"

Glo Cuiffi, Partner and COO, Garage Composites

We are all busy and Glo Cuiffi from Garage Composites wants to make sure that you are working on things that matter. Join Glo as she builds on the concept of "show me your numbers and I will show your behaviors" by showing how she uses the composite to help dealers find their biggest areas of opportunity to get the biggest return on their investment of time, money, and effort.

"Accelerate Growth with Lightspeed: Leveraging Dealer Management Solutions and Data Intelligence,"

Bryan Tierney, Sales Solutions Consultant and

Danny Orendain, Associate Director, OEM Business Development, Lightspeed

In today’s competitive Powersports market, success hinges on more than just sales—it demands intelligent decision-making powered by accurate, real-time data. Join us for an in-depth session exploring how Lightspeed Dealer Management System (DMS) solutions are transforming dealership operations from the service bay to the sales floor.

Learn how integrated tools streamline workflows, enhance customer experiences, and improve profitability.

We'll also dive into the vital role data plays in driving strategic decisions. Discover how Lightspeed’s Data Services unlock insights into inventory trends, customer behaviors, pricing strategies, and more—empowering dealerships to stay ahead of the curve.

Whether you're looking to increase efficiency, improve margins, or simply gain a clearer view of your business, this session will show you how to harness the full potential of your DMS.

• Key features and benefits of Lightspeed DMS for Powersports dealerships

• Real-world use cases showing improved performance and ROI

• How Lightspeed’s data solutions support smarter, faster decision-making

• Actionable strategies for using data to improve sales, service, and inventory management

Power Café (Gina Knee Room), 4th Floor

"What’s It Worth? Maximizing Your Dealership Value Before You Exit,"

Brad Stanek, Sr VP Wealth Management, Financial Advisor,

Paulina Matel, Financial Advisor, Stanek Group at Morgan Stanley

Courtney Bernhard, Partner and National Harley-Davidson & Powersports Division, Performance Brokerage

As a powersports dealer, you've dedicated years to building a dealership that not only fuels your passion but also secures your financial future. However, without strategic planning, your dealership might not reach its full potential when it's time to exit. Did you know that over 90% of your wealth could be tied up in your dealership? Yet, 88% of business owners express dissatisfaction with their sale outcomes. The reason? Lack of preparation.

Join us for an insightful session led by NPDA partners – the Stanek-Haack Group at Morgan Stanley and Performance Brokerage Services - who specialize in dealership exits. Discover how to craft a three-year roadmap that safeguards and enhances your wealth. Learn to accurately assess your dealership's worth, determine your financial needs, and understand the after-tax proceeds you can expect. Selling your dealership is likely a once-in-a-lifetime event—ensure you maximize its value and secure your legacy.

Learning Outcomes:

• Understand how early planning can increase your sale value and reduce taxes.

• Learn how to assess business value, retirement needs, and net proceeds.

• Get actionable steps to make your dealership exit-ready within 3–5 years.

2:30 PM to 3:30 PM  Afternoon Networking Break 3rd Floor  Pheoris

Take a moment to recharge with snacks and fresh coffee while connecting with our Exhibiting Partners. This is your chance to discover new tools, insights, and relationships that can give your dealership an edge long after DealerConnect ends.

"Confronting Digital Lead Chaos: Smarter Lead Generation and Follow-Up Improves Dealership Efficiency and Close Rates,"

Chris Yeloushan, VP of Dealer & OEM Solutions, Rollick

· Discover strategies for prioritizing digital lead follow-up based on customer engagement level and their buying stage

· Explore tools and techniques to automate smarter messaging that reflects where each customer is in their buying journey

"Effectively Managing Pre-Owned and True Wholesale Values,"

Mike Murray, VP of Sales, National Powersport Auctions

“Working with our Councils, Committees and Other Associations,”

NPDA Board Members, PRA’s Tim Calhoun and Anthony Bailey with PSW

CBIZ Cocktail Hour
Unwind after a full day at the CBIZ Cocktail Hour, where your first drink is on CBIZ. Be sure to try their signature twist on a classic—the CBIZ Sidecar—while you mix, mingle, and connect with fellow dealers and service providers.

Smokehouse DInner

Cap off a full day of sessions and insights with a hearty Smokehouse Dinner. Join your fellow dealers, new connections, and NPDA Board Members for great food, meaningful conversations, and a relaxed evening together.

Power Café (Gina Knee Room), 4th Floor

Check in, grab your Rollick lanyard, badge and welcome packet, and get ready to connect. NPDA staff will be available to assist with anything you need for DealerConnect and your upcoming meetings.

Where the right conversations spark business growth. Visit our exhibiting Partners to discover the services, tools, and connections your dealership needs.

"Outsell the Slacker: The Ugly Truth About Sales Today,"

Mark Sheffield, Strategic Advisor, Co-Owner Woods Cycle

Let’s face it — today’s sales environment is more competitive than ever, and too many dealerships are leaving money on the table because they’ve settled for "good enough.” In “Outsell the Slackers: The Ugly Truth About Sales Today”, Mark J. Sheffield delivers a no-nonsense look at what’s really holding powersports dealerships back — and how top performers are breaking away from the pack.

This high-impact session reveals the hard truths about modern sales: lazy habits, lack of process, and a resistance to accountability are killing growth. But the good news? Dealerships that commit to a disciplined, process-driven approach are winning bigger than ever. Mark will unpack proven strategies to tighten up your sales process, motivate your team, and create a culture of performance that consistently outsells the competition.

Whether you're struggling with underperforming staff, inconsistent results, or just know your store could be doing more, this presentation will give you the insights — and the push— you need. As we all know, the difference between average and exceptional isn't luck. It's leadership, process, and the willingness to do what others won’t.

"Powering Up Profitability: Streamlining F&I and Operational Workflows in Powersports Dealerships,"

Brenda Cline-Kereakes, COO & Automotive & Powersports Industry Leader, Line \5

In today’s fast-paced powersports market, profitability hinges on operational efficiency and the ability to adapt to shifting consumer expectations. This session, led by an industry veteran with deep expertise in dealership finance and operational strategy, will offer actionable insights for optimizing key areas of dealership operations. Attendees will learn how to identify hidden inefficiencies in the F&I process, enhance deal flow without increasing overhead, and implement customer-centric payment solutions that reduce friction and drive retention.

Brenda will share field-tested strategies and real-world examples that empower dealerships to work smarter, not harder—boosting revenue per unit while improving the customer experience. This educational seminar is designed for powersports dealership principals, GMs, and F&I professionals who want to level up their operational playbook and achieve measurable results.

Open Round Table Discussion/Q&A

Roundtable Discussion with Industry Experts

Bring your questions, issues, and concerns to the table. This open discussion with industry experts is your chance to dig into real challenges, share perspectives, and walk away with practical solutions.

Power Café (Gina Knee Room), 4th Floor