Powersports World TV: 'It Can Ignite Something,' Dealer Says
- Dave McMahon
- Dec 16, 2024
- 7 min read
Updated: 14 hours ago
National Powersports Dealer Association dealers say join us for the ride! NPDA launched Powersports World TV — a free digital TV channel devoted exclusively to powersports content of all types — its own network at the recent DealerConnect National Conference.
The FAST (free, ad supported TV) channel is continuing to accelerate as more viewers discover the future of streaming. Powered by cutting-edge technology Powersports World is racing for 50 million households in the US and worldwide!
“Understanding what the new Powersports World TV can do for us... looking at the opportunities to get people who have never been exposed to these types of on-road/off-road sports can really be special,” explains NPDA Board Member Brett Tekavec. “It can ignite something! We all have that story of a father, uncle, cousin, brother, sister, aunt whoever it may be that did ride... that did something that exposed us to this world. Powersports World TV opens the doors to so many more of us.”
There is no more active, engaged and compelling community than the powersports world. Street, track and trail, snow and water. Rallys, races, collections, history, competitions... it’s all here!
“We have a place to invite; to inform and inspire the powersports world to join us for the ride,” adds NPDA Chair Bob Althoff. “As Dealers, there’s never been such a growth-oriented mechanism to drive customers into our stores. With the support of OEMs, aftermarket brands and other companies affiliated with our industry, we’re confident that Powersports World will be yet another tool that will help Dealers become sustainably profitable.”
A subsidiary of NPDA Powersports World TV is produced in partnership with Triple-B Media and Chet Burks Productions. Triple-B Media was founded by former executives at ESPN and has launched numerous other FAST channels.
With the partnership in place, Powersports World will be able to stream live events related to motorcycles, side-by-sides, ATVs, scooters, personal watercraft (PWC), snowmobiles, industry events and more.
Viewers can find Powersports World on a variety of platforms, including Roku TV, Sling, Sportstribal, Chromecast, Localnow, Distro TV and more.
Miss the world premiere of PSW at DealerConnect? Join NPDA at AIMExpo for an exclusive look at the new network owned by dealers broadcasting for dealers! Click here for more details:
Malcolm Smith's Legacy Lives On
The NPDA along with anyone involved in our industry was heartbroken to learn of the passing of Malcolm Smith on Nov. 26, 2024, at the age of 83. The NPDA sends its condolences to Malcolm’s family, friends and all of those who were impacted by him.
Malcolm was as an inspiration to countless riders via his starring role in On Any Sunday, the 1971 film that introduced the passion that motorcycling brings to so many still today. Malcolm’s namesake Malcolm Smith Motorsports dealership in Riverside, California, remains a testament to his success as a business owner. His racing skills, of course, earned him a spot in the American Motorcyclist Hall of Fame. Read more from the AMA here.
The family kindly requests donations to Malcolm’s favorite charity, the Malcolm Smith Motorsports Foundation, which supports the children of Baja, at www.malcolmsmithmotorsportsfoundation.org/.
Charlie Cole Acquires Two Harley-Davidson Dealerships in Latest Transaction by Performance Brokerage Services
Performance Brokerage Services, North America’s highest volume dealership brokerage firm and an NPDA Gold Partner, is pleased to announce the sale of Carolina Coast Harley-Davidson in Wilmington, North Carolina, and Beach House Harley-Davidson in Shallotte, North Carolina, from Rick and Janice Noyes to Charlie Cole, Will Cole, and Freddy Tedesco of the Cole Family of Harley-Davidson Dealerships.
Carolina Coast Harley-Davidson, along with its sister store on U.S. Route 17, Beach House Harley-Davidson, have been family-owned and operated by Rick and Janice Noyes for three decades.
After the sale, Rick Noyes shared, “Building a business from the ground up and making it a staple in your community for over 30 years is quite a feat. Selling that well-established business is another, sometimes emotional journey. It takes a different community of expertise to make that sale come to fruition. George and his very dedicated team of experts can make that happen. They leave no stone unturned and remain present until the sale is done.”
Rick and Janice will continue to own and operate New River Harley-Davidson in Jacksonville, North Carolina.
Over the last five years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner and Courtney A. Bernhard, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.
George Chaconas shared, “Over five years ago, I met with Rick and Janice Noyes at the last Harley-Davidson dealer show in Milwaukee to discuss the possibility of selling two of their North Carolina stores, Carolina Coast Harley-Davidson and Beach House Harley-Davidson. In the years following the pandemic, Rick called me to revisit selling their stores. Shortly thereafter, my partner Courtney Bernhard and I flew up and met with him and his wife to help them prepare for a sale. After providing an estimate of value and a marketing strategy, we identified a unique and qualified buyer, the Cole Family of Harley-Davidson Dealerships. It was an honor and privilege to help Rick and Janice successfully sell their dealerships, allowing them to transition to semi-retirement and focus on their remaining store. I’m deeply grateful for the opportunity to exclusively represent them on the sell-side and guide them through this life-changing transition.”
Courtney Bernhard added, “I appreciate the opportunity to represent Rick and Janice Noyes on the sale of their two dealerships, along with my partner, George Chaconas. Working through a multi-rooftop transaction requires a lot of collaboration, and they were supportive during the entire process. I would also like to thank their controller, Summer, for her diligence in preparing for the sale. I wish them continued success at their remaining location, New River Harley-Davidson. It was also a pleasure working with Charlie, Will, and Freddy as they were very professional and made for a smooth transition. In an environment where there has been a lot of uncertainty, everyone was positive and looks forward to better times ahead!”
Charlie Cole, President of the Cole Family of Harley-Davidson Dealerships, has been an award-winning Harley-Davidson dealer since 1998.
He shared, “I want to thank Courtney and George at Performance Brokerage Services for presenting this incredible opportunity. This marks the third and fourth stores I’ve acquired through PBS.”
With the addition of Carolina Coast Harley-Davidson and Beach House Harley-Davidson, the Cole Family of Harley-Davidson Dealerships now owns eight dealership locations across Virginia, West Virginia, North Carolina, and South Carolina.
Rick and Janice Noyes were represented by Logan Parker and Greg May at Bass Sox Mercer in Tallahassee, Florida.
The Cole Family of Harley-Davidson Dealerships were represented by Eric Gregory at Gregory Law, LLC in Johns Creek, Georgia.
Carolina Coast Harley-Davidson will be renamed Shipwreck Harley-Davidson and will remain at its current location at 6620 Market Street in Wilmington, North Carolina.
Beach House Harley-Davidson will be renamed Sea Breeze Harley-Davidson and will remain at its current location at 100 Harley Davidson Drive in Shallotte, North Carolina.
Several NPDA Partners to Participate at New Digital & Tech Hub at AIMExpo
AIMExpo, being held Feb. 5-7, 2025, at the Las Vegas Convention Center, will feature the Digital & Tech Sector, a dedicated space for brands offering the latest technical and digital solutions to help dealers take their businesses to the next level. Here, dealers can easily visit a hub of companies offering the latest innovations and can take part in Tech Talks — small-group discussions with tech leaders who can help them approach opportunities and challenges from a new perspective.
A host of NPDA Partners will be participating in the Digital & Tech Hub, including:
There are 20 companies in total that will be participating in the Digital & Tech Hub.
“Every day, technology plays a greater role in making businesses more efficient, more profitable, and more sustainable,” said Cinnamon Kernes, Vice President, Market Expansion at the Motorcycle Industry Council. “We’re inviting all attendees to stop by The Digital & Tech Sector, centrally located on the show floor, and visit with some of the country’s leading digital solution providers and take advantage of the fireside-chat style Tech Talks.”
The Digital & Tech Sector was created when Bob Lettis, Senior Vice President, Business Development & Partnerships at 700Credit, and Chris Yeloushan, Vice President of Dealer Development and Industry Relations at Rollick, Inc., approached the AIMExpo team after this year’s show with the idea of curating such a space to make it easier for dealers to connect with this important, fast growing market segment.
“We listened to direct dealer feedback, which led us to seek an easy way to create a digital tech hub that would feature the top digital solutions companies in the industry,” said Yeloushan. “By consolidating these innovative partners in a single place and providing Tech Talks, dealers have the opportunity to engage in meaningful conversation and problem-solving sessions with one another and with our panel speakers. AIMExpo provides the perfect platform for this experience given its impact in the industry by recognizing the role technology plays in today’s dealerships.”
“Technology is driving the industry, and it’s important for dealers to adapt and adopt new innovations so they don’t get left behind,” said Lettis. “We wanted to make it easier for dealers to quickly see how some of the latest software can help them enhance their sales processes, and having this central hub allows them to quickly evaluate multiple options and offerings, since dealer needs are not all the same. We thought AIMExpo would be the perfect place to showcase The Digital & Tech Sector because it is the premier event for the powersports community to connect and learn.”
“We have always said that AIMExpo is your show, so we’re thrilled to see our exhibitors take an active role in the evolution of this event,” Kernes said. “This is one of the most valuable ways our exhibiting partners can contribute, and it helps us better serve dealers and deliver a better experience for all; it’s important that we listen to the wants and needs of the industry and pivot when it makes the most sense. The Digital & Tech Sector is a fantastic idea, and we are very thankful to Bob and Chris for coming to us with it.”
AIMExpo 2025 will be taking over more than 300,000 square feet at the Las Vegas Convention Center, Feb. 5-7. The powersports industry experiential event will offer many new additions, including The Digital & Tech Sector and the AIMExpo Starting Line, featuring the FREE Launch Coffee Lounge fueled by Dealer Rocket, a charity auction hosted by NPA, race simulators, and more.
Registration is open, and as always, it’s free for dealers.
Of course, please visit the NPDA Booth #3134 as the NPDA will be supporting AIMExpo for the fourth year in a row.
