Keystone Harley-Davidson promotes Marcum to Managing Partner
- Dave McMahon
- Jan 14
- 2 min read
Updated: Jan 15
Complete with a Dealer Profile number in the teens and a "joined date" of September 2021, Keystone Harley-Davidson has shown its support of the NPDA since we opened the doors to the association.
That’s why is awesome to see owner Bob Eggstein is taking a great step forward with news that Shannon Marcum has been promoted to Managing Partner of the operation of the Lehigh Valley, Pennsylvania, dealership.
This significant milestone reflects Shannon’s exceptional leadership, dedication, and contributions to the success and growth of the organization.
Since joining KHD, Shannon has displayed a remarkable commitment to excellence, guiding the team through both challenges and triumphs with unwavering determination. His innovative thinking, strategic vision, and passion for the company’s mission have earned him the respect and trust of colleagues, customers, and leadership alike.

“This promotion marks an exciting new chapter for Keystone Harley-Davidson,” said Bob Eggstein, CEO of KHD. “Shannon has been instrumental in driving our operational success while embodying the core values that define our organization. As a Managing Partner, he will bring fresh ideas, renewed energy, and a steadfast commitment to ensuring our continued growth and success.”
In his expanded role, Shannon will focus on advancing the company’s mission of delivering unparalleled value to customers, fostering a strong and dynamic company culture, and upholding the integrity that has made KHD a premier Harley-Davidson dealership in the Lehigh Valley.
“I’m excited about the future we’re building together,” Eggstein added. “With Shannon as Managing Partner, I’m confident we’ll reach new heights, create incredible opportunities for our team, and continue to set the standard for excellence in our industry.”
Keystone Harley-Davidson invites its community to join in congratulating Shannon on this well-deserved promotion. Together, the future looks brighter than ever, and this marks the beginning of an exciting new era for the dealership.