The NPDA is proud to announce that ACTION Recruiting has become a Platinum Partner. Founder Jan Plessner has established a highly successful executive search/recruiting firm for the powersports, motorcycle and marine industries.
ACTION Recruiting is celebrating its partnership with NPDA by offering all NPDA Dealerships and Partnership-level member companies a $1,000 credit on their next placement. This applies to current and new clients and is valid through Dec. 31, 2025.
Following her successful 20-year marketing and government relations career with Kawasaki corporate, Plessner founded ACTION Recruiting.
Now in her 12th year of recruiting for the motorcycle, powersports, and marine industries, the firm’s steady growth is driven by a philosophy of "quality first." Working closely with hiring managers, precision “stealth” searches, deep candidate vetting, in-depth industry knowledge, and a commitment to long-term success for their clients and candidates support their company vision to accelerate industry growth by placing transformative talent at all levels.
An adventure seeker, Jan enjoys riding motorcycles, boating, wake surfing, hiking, running, and snowboarding over fluffy powder when Mother Nature and her schedule cooperate.
And to say her company is on the gas would be an understatement, as she continues to hire top industry talent, as seen in the press release below.
Industry Veteran Melissa Coffey Joins ACTION Recruiting
ACTION Recruiting, a leader in executive search and recruiting for the powersports industry, is thrilled to announce the addition of Melissa Coffey to the team. With more than 25 years of experience in the powersports, motorsports, motorcycle, EV, and bicycle industries, Coffey will be instrumental in enhancing ACTION’s capabilities for executive-level searches for both current and future clients.
Coffey has family ties to FOX Factory, which launched her early career in powersports. With experience in roles like VP of Sales & Marketing, CMO, and Director of Global Sales & Service, she boasts a proven track record of identifying and attracting top talent to create high-performing teams.
A contributing writer for Powersports Business magazine, she is also the founder and CEO of CATCH Strategy, a sales and marketing services firm based in Austin, Texas.
“I have had the privilege of working with ACTION Recruiting for nearly five years, both as a client and a candidate. Jan Plessner has been a personal mentor and is widely respected in our industry. The chance to join her team is a true dream and feels like a natural progression in my career. I couldn’t be more excited,” said Melissa.
With over 35 years of industry experience, including 12 years in recruitment, ACTION’s Founder and CEO, Plessner, has built an organization that prioritizes top-tier talent, exceptional customer service, and unwavering ethics. The firm’s proprietary recruiting process delivers thoroughly vetted candidates and has established itself as a trusted source for industry leaders, management professionals, and technical experts.
“Melissa is a sophisticated, innovative, and high-output industry insider and change agent. She has extensive experience in talent recruitment and team building. She runs on high-octane fuel, which is crucial for the labor-intensive nature of our work. She is aware of the nuances within our industries and can help us realize our immediate and distant future goals. In summary, Melissa gets it!” said Jan.
Reach Jan at Jan@ACTION-Recruiting.com.
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