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Think tariffs are just a 25 percent markup? Think again.
May 14, 2025 By Mark J. Sheffield Woods Cycle Country Tariffs get thrown around in headlines and strategy meetings like they’re a...

Guest Author
May 14, 20254 min read


Dealer Connect conference is shaping up nicely more than 4 Months Away from Ohio event
May 14, 2025 Our 2025 NPDA Dealer Connect is shaping up nicely, with both Dealer and Partner Members eager to gather Sept. 21-23 at the...

NPDA Staff
May 14, 20252 min read


(Video) Ekho CEO Rowan Mockler provides insight on Partnership
May 14, 2025 Rowan Mockler, Co-Founder and CEO of Ekho, joined NPDA Executive Director Dave McMahon in the latest NPDA Video Chat. ...

Dave McMahon
May 14, 20251 min read


Sheffield Financial, Polaris extend multi-year financing partnership
May 14, 2025 Sheffield Financial, a division of Truist Bank, and Polaris have extended their long-standing retail financing partnership,...

NPDA Staff
May 14, 20252 min read


Powersports insurance options shrink — Why broker expertise matters now more than ever
May 14, 2025 By Zach Materne Apiar Commercial Risk Management / Cell Brokerage Risk Management Group The tightening insurance market for...

NPDA Staff
May 14, 20251 min read
Standing with Our H-D Members: NPDA H-D CouncilPosition Statement
Standing with Our H-D Members

Guest Author
May 6, 20252 min read
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