Platinum Partner ACTION Recruiting expands with new hire

Fallbrook, California-based ACTION Recruiting, a leader in executive search and recruiting for the powersports industry, is thrilled to announce the addition of Melissa Coffey to the team.

With more than 25 years of experience in the powersports, motorsports, motorcycle, EV, and bicycle industries, Coffey will be instrumental in enhancing ACTION’s capabilities for executive-level searches for both current and future clients. ACTION Recruiting became an NPDA Platinum Partner earlier this year.

Coffey has family ties to FOX Factory, which launched her early career in powersports. With experience in roles like VP of Sales & Marketing, CMO, and Director of Global Sales & Service, she boasts a proven track record of identifying and attracting top talent to create high-performing teams.

A contributing writer for Powersports Business magazine, she is also the founder and CEO of CATCH Strategy, a sales and marketing services firm based in Austin, Texas.

“I have had the privilege of working with ACTION Recruiting for nearly five years, both as a client and a candidate. Jan Plessner has been a personal mentor and is widely respected in our industry. The chance to join her team is a true dream and feels like a natural progression in my career. I couldn’t be more excited,” said Melissa.

With over 35 years of industry experience, including 12 years in recruitment, ACTION’s Founder and CEO, Plessner, has built an organization that prioritizes top-tier talent, exceptional customer service, and unwavering ethics. The firm’s proprietary recruiting process delivers thoroughly vetted candidates and has established itself as a trustedsource for industry leaders, management professionals, and technical experts.

“Melissa is a sophisticated, innovative, and high-output industry insider and change agent. She has extensive experience in talent recruitment and team building. She runs on high-octane fuel, which is crucial for the labor-intensive nature of our work. She is aware of the nuances within our industries and can help us realize our immediate and distant future goals. In summary, Melissa gets it!” said Jan.

ACTION Recruiting is a full-service recruiting firm that offers executive search, talent acquisition, career coaching, and business consulting services within the powersports, motorcycle, marine, RV, and EV industries. Headquartered in North San Diego County, California, ACTION Recruiting collaborates with clients and top talent nationwide. ACTION has been a proud Motorcycle Industry Council (MIC) member company for six years and is a Platinum Partner of the National Powersports Dealer Association (NPDA). For more information, please visit www.action-recruiting.com.

As part of its Partnership with the NPDA, ACTION Recruiting provides NPDA Dealers and Partners with a $1,000 credit toward any placement.

— Dave McMahon, dave@npda.org