May 14, 2025 By Mark J. Sheffield Woods Cycle Country Tariffs get thrown around in headlines and strategy meetings like they’re a simple math problem: A vehicle used to cost $20,000. Add 25% in tariffs, and now it’s $25,000. End of story. Except, it’s not. In reality, the way tariffs are calculated is far more nuanced—and many dealers (and frankly, some OEMs) don’t fully understand what’s happening upstream. And that misunderstanding could cost you. What Are Tariffs R