By Glo Cuiffi, Garage Composites
As we start off 2025, I want to remind everyone that effective communication is not defined by what we say or how eloquently we say it, but rather by the response we get.
The true measure of communication lies in the impact to the listener and his/her response. We need to say what we mean and mean what we say with clarity, empathy and in a way that encourages engagement and action.
Often, miscommunication stems from assumptions. We assume the recipient understands our intent, tone, or context. If the response we get doesn’t align with our intent, it signals a need for change in how the message is conveyed.
Do we need simpler language, or to provide more context, or to communicate in a different medium?
Feedback is a crucial part of this loop. Actively listening to responses — verbal and non-verbal — provides insights into how the message is received and whether adjustments are necessary. A two-way interaction fosters collaboration and ensures alignment.
Think about the responses you are getting from your communication internally and externally at your store — Are you getting the response you want?
If you are not, remember that the responsibility of communication lies with the communicator — and adapt.
Glo Cuiffi is COO of Garage Composites. She can be reached at glo@garagecomposites.com.
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