From Risk to Revenue: Leveraging Data Privacy Compliance

https://us02web.zoom.us/webinar/register/WN_t4GKN1kOSM-_UL_uk0fIuQ

Consumer data privacy has become a strategic revenue issue for modern dealerships. With expanding state privacy laws and increasing enforcement, many stores face hidden exposure across websites, lead forms, chat tools, ad platforms, and OEM integrations. Forward-thinking dealerships are discovering that strong data governance not only reduces risk—it improves marketing efficiency, protects margin, strengthens first-party data, and builds measurable consumer trust.

This webinar reframes privacy compliance from a defensive expense into operational infrastructure that protects valuation and drives competitive advantage in a data-driven retail environment. It is designed to help association members reduce regulatory exposure, strengthen customer trust, and improve operational resilience across auto, RV, and powersports retail.

Boyd Stough

Head of Partnerships - Privacy Pillar ·Accelerate2Compliance

Matthew Vatter

Chief Compliance Officer ·Accelerate2Compliance

Howard Latham

COO – Sales and Operation ·Accelerate2Compliance