A Transparent, Conversation on Card Acceptance - What Actually Drives Your Costs.

https://us02web.zoom.us/webinar/register/WN_GLjFFrjkSdmZg9-dkeKmJQ#/registration

This webinar provides a clear, practical breakdown of how credit card processing costs actually work and how to control them. It starts with a straightforward method to calculate your true effective rate so you can quickly identify whether you’re overpaying. From there, it walks through how using CVV and AVS properly can reduce risk and lower interchange costs, especially for card-not-present transactions. The session also explains, in simple terms, why the same card can produce very different fees depending on how it’s accepted comparing chip, swipe, and manually keyed transactions so you can align your processes with the lowest-cost acceptance methods.

The webinar also covers the differences between surcharge and cash discount programs, including where each makes sense, how they impact customer perception, and the compliance considerations tied to both approaches. It wraps with a set of practical do’s and don’ts when accepting cards focused on avoiding common mistakes that increase fees, trigger downgrades, or create unnecessary risk. The goal is to give you clear, actionable steps you can implement immediately to reduce processing costs while maintaining a smooth customer experience.

William (Bill) Treciak

President/CEO·Electronic Data Payment Systems - EDPS