2025 NPDA Board of Directors
In 1988, I founded Southwest Superbikes, a motorcycle dealership that has navigated market fluctuations and economic shifts with unwavering resilience. What began as a race shop and custom parts producer has transformed into a renowned dealership specializing in the sales and service of pre-owned motorcycles. Our recent acquisition of the Beta motorcycle line marks a strategic expansion into the franchise realm.
Beyond the business realm, my passion for motorcycles extends to the race track, single tracks, and adventurous travels. A seasoned rider with a racing background, I bring firsthand experience to Southwest Superbikes. Engaged in the community, I am an active member of the Preston Center Rotary, dedicated to contributing to various charitable initiatives throughout the Dallas/Fort Worth area.
Fueling my love for the vintage and collector motorcycle market, Southwest Superbikes houses an inspiring museum upstairs. This collection serves as a homage to the rich history and craftsmanship that defines these iconic machines. In every aspect of my professional journey, from business ventures to community engagement, my commitment remains steadfast to the enduring spirit of motorcycles and the communities they inspire.
Mark Peterson

Founding Board Member
Southwest Superbikes, TX