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2025 NPDA Board of Directors

I have been Dealer Principal at Lawless Harley-Davidson in Scott City, Missouri, since 2020. I would like to bring the same type of synergy to the NPDA relationship of powersport dealers that has been created over decades between the NADA and automotive dealers.


I have over 25 years of franchise vehicle ownership experience, involving both the private and public arenas. I was involved in the launch of what is now AutoNation and involved in the process of helping to outline what have now been functional framework agreements that paved the way for private and public companies to operate with new vehicle manufactures. I have also recently been a founding member of two publicly traded companies and their successful operation during my tenure with Vroom and RumbleOn, both traded on the NASDAQ exchange.


I am a data-driven leader. I like to have the availability of information that will lead to data driven decision making sharing my ideas and in-site on previous experience and not knee-jerk reaction. Thoughtful consideration and great execution makes a plan work. This also brings the information to the table, so all involved understand our direction and their precise role.


I believe the NPDA can bring the whole of the very fragmented powersports industries together. This will cut a path moving forward to allow for consistent growth and continuity between the various manufactures, vendors, and dealers similiar to the RV and automotive industries.


I have been involved with the NPDA since 2021 and been on the H-D Council since inception. The organization was introduced to me from Jim Woodruff, a friend and industry leader who suggested I get involved.

One of my strengths is my previous experience in the automotive industry in manufacturer and dealer relations as well as real world practice in getting large groups of dealers to agree on what is best for the common good. I have served on the national dealer councils of Chevrolet, Nissan, Toyota, as well as Capital1 Bank on their development of the dealer to consumer interface of their AutoNavigator platform.

I would like to continue to lead the powersports industry through the next growth pattern of expansion and survival.

Jay Goodart

Board Member

Lawless Harley-Davidson, MO

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