NPDA unveils EDGE-ucation platform for Dealer success
- Dave McMahon
- Apr 8
- 5 min read
Updated: Apr 11
The National Powersports Dealer Association (NPDA) today launched its EDGE educational platform, allowing dealership owners and staff to capitalize on Education, Development, Growth and Excellence.
EDGE stands for:
Education – Industry-leading training programs tailored for Dealership roles;
Development – Career pathways that support Dealership employee growth and retention;
Growth – Elevating Dealership performance through knowledge;
Excellence – Setting new standards for professionalism in powersports;
“The NPDA was formed to give our Dealer Members an edge in profitability, so it’s exciting to get EDGE underway,” said Bob Kee, co-owner of Destination Cycle in Kerrville, Texas, and Chairman of the NPDA Board of Directors. “Our goal is to provide Dealership owners and staff with tools for sustainable profitability, and the EDGE curriculum is an important component.”
The EDGE gets underway this month, with the first in a year-long offering of live webinars. Owners and staff at NPDA-member dealerships can join the webinars at no cost. The fee for non-members to join the webinar is $79.99 for each webinar.
The NPDA will be promoting the Dealerships that have the most attendees at each live webinar. The NPDA EDGE Leaderboard will feature a list of Dealerships who had the most webinar attendees, as the classes and topics will target a wide range of management and staff. The EDGE Leaderboard will be found in a variety of public-facing locations, including social media posts and on NPDA.org.
NPDA EDGE is the official education and career development platform of the NPDA. Designed specifically for dealership staff, EDGE provides the knowledge and skills necessary to build lasting careers in powersports while helping Dealerships thrive. Participants in the NPDA EDGE program will receive a certificate of completion, recognizing their engagement and commitment to professional development. While these certificates are not part of a formally accredited or certified program at this time, they serve as a strong indicator of continued learning and industry involvement. NPDA is actively working toward developing future EDGE offerings that will meet the standards for official certification.
What’s the excitement all about when it comes to the NPDA EDGE?
For starters, the EDGE is built to:
Strengthen Dealership teams with high-impact training
Improve employee retention and job satisfaction
Provide clear, structured career pathways for staff
Help NPDA Member Dealers build high-performing teams
“The EDGE is more than an education program — it’s a competitive advantage for dealerships and their employees,” said NPDA Executive Director Dave McMahon, who has created and hosted dealer-facing webinar classes and series for over a decade. “Our development tracks are delivered by our Partners and approved by our highly successful Board of Directors, all of them Dealership owners. We will be rolling out additional elements to EDGE, all aimed at providing our Dealer Members with an exceptional NPDA membership experience.”
Here’s a look at the upcoming EDGE webinars:
April 23 | 1:00 PM EST
Webinar: “Lead Response Challenges From Dealers That Are Impacting Customers”
Join Chris Yeloushan, VP of Dealer Development at Rollick, and Dave McMahon, Executive Director of the NPDA, for a candid discussion about one of the biggest challenges facing today’s powersports dealerships, lead response.
Why do so many prospective buyers fall through the cracks? How can your dealership turn frustration into loyalty? Buying a powersports vehicle should be an exciting, memorable experience. But for too many customers, slow or inconsistent follow-up can sour the journey. This webinar digs deep into the most common complaints customers voice, outlined in Rollick’s latest eBook, and offers actionable solutions that dealers and OEMs can implement immediately. Chris and Dave will unpack what today’s buyers expect, why response time and personalization matter more than ever, and how Rollick’s proven technology and dealer tools are transforming the buyer experience from missed opportunity to long-term customer loyalty.
Whether you're a Dealer looking to boost CSI scores and close rates, or an OEM striving to support your network more effectively, this session is packed with insights you can’t afford to miss.
Gain an EDGE in Sales - Digital Leads.
April 24 | 1:00 PM EST
Webinar: “Spring Cleaning Your Dealership Financials: Unlocking Wealth and Preparing for Sale”
Join us executives from the Stanek-Haack Group at Morgan Stanley and Performance Brokerage Services along with NPDA Executive Director Dave McMahon for some Spring Cleaning! As a powersports dealer, you’ve built an incredible business — but does your financial situation give you freedom or hold you back? Many dealers struggle with disorganized financials, leaving them vulnerable when it’s time to sell or transition. The good news? You don’t have to figure it out alone. In this webinar, we’ll guide you through the essential steps to clean-up your financials, maximize dealership value, and secure personal wealth — so when the time comes to exit, you’re in the driver’s seat. Whether your transition is near or far, take control now to ensure your financial independence.
Are you concerned the next economic downturn will put a financial strain on your dealership and your family?
Are you worried all your wealth is concentrated in your powersports dealership?
Are you unsure what your dealership is worth — and what drives that value?
Join NPDA Partners – Brad Stanek and Paulina Matel (Stanek-Haack Group at Morgan Stanley) and George Chaconas and Courtney Bernhard (Performance Brokerage Services) for an insightful conversation.
Gain an EDGE in Operations - Exit Strategy.
May 7 | 1:00 PM EST
Webinar: “Used Bike Masterclass”
Join Tom O’Connor from NPDA Gold Partner Tom O’Connor Sales Academy for an inside look on how to close more used bike deals. O’Connor, who presented a pair of highly insightful educational sessions at the 2024 NPDA Dealer Connect conference in Columbus, will provide attendees with proven tips, tactics and strategies for improving used bike sales this riding season.
If you are a Sales Manager, Appraisal Manager, General Manager or Dealer Principal, then this webinar is for you. Hosted by our partners at the National Powersports Dealer Association (NPDA), this timely webinar will be facilitated by industry expert Tom O’Connor, co-founder of the Tom O'Connor Sales Academy and MotoMate123.
The discussion will include:
How to implement an investment-minded mentality
Why you should trust data over intuition
Buying right and pricing right on day one
Controlling reconditioning costs & speed to market
How to increase turns and improve margins
Dealership profitability is at great risk. How we acquire, price and manage our pre-owned inventory will have a massive impact on our bottom line. This webinar will provide keen insights on how to buy right, price right, and turn quicker. Any person who appraises bikes or is responsible for managing used vehicles is welcome to attend. Simply want to learn about pre-owned unit sales? Join us!
Gain an EDGE in Sales - Pre-Owned.
May 22 | 1:00 PM EST Webinar: “Industry Pulse: What Tariffs, M&A Trends, and Economic Changes Mean for Your Dealership’s Future”
The powersports industry is changing fast — tariffs, supply chain disruptions, and an evolving M&A landscape are reshaping dealership valuations and future opportunities. As a Dealer, you face uncertainty, but you don’t have to navigate it alone.
Join executives from the Stanek-Haack Group at Morgan Stanley and Performance Brokerage Services along with NPDA Executive Director Dave McMahon as they break down the latest market trends, the real impact of tariffs, and what today’s buyers and sellers need to know. Whether you are planning to sell, grow, or simply stay ahead, this session will equip you with the knowledge to make smart, future-proof decisions.
Do you feel uncertain about how current M&A trends could affect your ability to sell or expand?
Do you feel like you’re making financial decisions in the dark due to industry volatility?
Are you worried about how shifting tariffs will impact your powersports dealership?
Join NPDA Partners – Brad Stanek and Paulina Matel (Stanek-Haack Group at Morgan Stanley), Mark Sheffield (20 Group Moderator - NCM Associates, Inc.) and George Chaconas and Courtney Bernhard (Performance Brokerage Services) for an insightful conversation.
Gain an EDGE in Operations - Strategy.
— Dave McMahon, dave@npda.org
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